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tallybird · Launch campaign
Launch design for a budgeting app
A friendly launch campaign — app store screens, social and a weekly newsletter — for a Singapore fintech.
The result
12k
sign-ups in launch week
The result
12k
Launch-week sign-ups
Against a target of 5,000.
48%
Newsletter open rate
Across the first eight weekly issues.
60+
Campaign assets
Store screens, social posts, ads and email templates.
The problem
tallybird had a great product and a tiny team. Money apps can feel cold and stressful, and their early screenshots did nothing to change that.
What I did
A playful illustration style and a warm colour palette, turned into a launch kit and a newsletter template the team writes in every week.
- App store screenshots
- Launch social and paid ads
- Weekly newsletter template
Gallery
Client words
Milly made a five-person team look like a real company on launch day.
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