Booking projects from January

I help small brands look like themselves.

Brand identity and graphic design for founders who'd rather be running their business.

Jess OngDaniel ReyesPriya Nair
Trusted by 20+ founders
Little Fern Café counter
Brightpath website on a laptop
tallybird app on a phone
  • Little Fern Café
  • Brightpath
  • tallybird
  • Kopi & Co.
  • Norte Studio
  • Saigon Bloom
  • Harbourline
  • Pandan Bakehouse
Milly Tran in her studio
6 yrsdesigning brands

I help founders find a look that feels like them — and turns browsers into customers.

Born in Ho Chi Minh City and based in Singapore, I spent six years designing for agencies before going independent. Now I work directly with cafés, coaches and small software teams across Southeast Asia — from the first logo sketch to the last menu card.

Book a call

Little Fern Café · Brand identity

Little Fern Café

↑ 40% more walk-ins in 3 months

A café everyone loved, with a logo, menu and signage that all looked different. A new identity system gave it one warm, recognisable look.

  • Brand identity
  • Packaging
Read case study
Little Fern Café counter with cakes, cups and a chalkboard

Brightpath Coaching · Visual identity

Brightpath Coaching

2× enquiries in the first 6 weeks

A coaching studio whose clients were senior leaders, but whose brand looked like a weekend side project. We built something calmer and more assured.

  • Visual identity
  • Web design
Read case study
Brightpath website open on a laptop in a bright studio

tallybird · Launch campaign

tallybird

12k sign-ups in launch week

A small fintech team with a big launch date and no designer. I built a launch kit they could keep using long after week one.

  • Campaign
  • Newsletter
Read case study
tallybird app open on a phone
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Ways we can work together

Clear starting prices. Every project begins with a free 30-minute call.

Brand guidelines and stationery on a desk
Projects start fromS$900Fixed quote after our call.
  1. Brand identity

    Logo, colour, type and a simple brand guide your team can actually use.

  2. Packaging & print

    Labels, menus, signage and print that look great on the shelf and in hand.

  3. Design partner

    A set number of design days each month for socials, decks and campaigns.

Simple, from first call to final draft

  1. Free discovery call

    30 minutes on your goals, timeline and budget.

  2. Proposal in 48 hours

    A clear scope, price and timeline. No surprises.

  3. Delivery & edits

    Drafts on schedule, with two rounds of edits included.

Questions, answered

Still unsure? Book a free call and ask me anything.

Are you taking new projects?

Yes — I'm booking projects from January. Book a call and I'll confirm a start date.

How much do you charge?

Projects start from S$900 for packaging and print, and S$2,400 for a full brand identity. After our call you get a fixed quote — no hourly surprises.

How long does a project take?

Most identities take four to six weeks from workshop to final files. Print and packaging jobs usually take two to four.

How does payment work?

Half up front to book your slot, half on delivery. Monthly design partner plans are billed at the start of each month.

Let's talk about your brand.

A free 30-minute discovery call. No prep needed — just bring what's on your mind.

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